As we're delighted to be working with Keep Wales Tidy at the moment, and we love branding of all shapes and sizes, we were interested to see the new Keep Britain Tidy brand as designed by Brand Catalyst.

The brand has been designed with flexibility in mind - the new 'Keep It Tidy' philosophy allows for usage in campaigns on a regional and local scale e.g. 'Cardiff -Keep It Tidy' and 'Your Park - Keep It Tidy'.

It's not often that an opportunity to utilise the spelling and formation of words results in such a simple but effective message.



Design Week's full write up can be found here.

Labels: branding, campaign, design, graphic communication, logo