Qualifications Wales, the independent regulator for non-degree qualifications in Wales, faced challenges in engaging its diverse audience in a pivotal public consultation for new GCSEs.
WHAT WE DID
Branding
Graphic design
Illustration
Print
DESTINATION
THE JOURNEY
We developed branding that encompassed a range of digital and traditional media, such as websites, social media, advertising, and print materials, ensuring a cohesive and impactful presence across various audience touch points, to maximise engagement.
The brand palette allows for segregation of curriculum based content, and the dynamic illustrations help to breathe life and energy into the reform engagement activity appealing to a range of ages and audiences.
The versatile branding could be applied to promotional items aimed at raising awareness of the campaign with key stakeholders such as teachers.
This custom-branded face mask for educators combined safety during pandemic challenges, whilst encouraging dialogue and awareness about public engagement.
IMPACT
The metrics spoke volumes – increased engagement on social channels, a surge in consultation participation on Qualifications Wales’ online platform Engagement HQ, and resounding positive feedback from key stakeholders.
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