Discover our tribe

Let us guide you

Helping organisations create brands and websites with care, intelligence, and purpose.

From our Cardiff base, we help charities, public sector teams, and innovators in energy and life sciences create clear, purposeful brands and WordPress websites.

Our story

Experienced Cardiff-based designer Tom Tribe profile picture

Design Tribe was founded by designer and consultant Tom Tribe, whose belief in the power of purposeful design has shaped more than two decades in the creative industries.

After years leading brand and digital projects for organisations of every scale, from global NGOs and public sector bodies to ambitious SMEs, Tom built Design Tribe into an independent design consultancy that blends creative craft with strategic clarity. The goal has always been simple: to help organisations look, sound, and perform better through thoughtful design, clear systems, and honest collaboration.

Earlier in his career, Tom worked on behalf of the Welsh Government, providing design advice and guidance to businesses across Wales. He helped them apply design thinking to develop and launch innovative products and services.

Through Design Tribe, he has since partnered with organisations in charities and not-for-profits, life sciences and biotech, energy and renewables and the public sector, guiding teams, simplifying complexity, and ensuring every project connects design thinking with real-world results.

Today, Design Tribe partners with forward-thinking organisations across Wales and the UK, delivering brand identity and WordPress website design and development solutions that are both beautiful and built to perform.

Guiding beliefs

Open and honest

Relationships are built on transparency and trust. Expect us to be forthright. We believe that open dialogue and integrity lay the foundation for better results and lasting relationships.

Above and beyond

We strive to add value in unexpected ways and turn challenges into triumphs. Our work-ethic aims to not only meet your expectations but exceed them.

Genuine partnership

At the heart of Design Tribe is a spirit of collaboration that’s both flexible and attentive. We listen to you — truly listen— and then adapt our creativity to forge solutions that are not just effective but also exceptionally tailored to you.

Shared success

We’re invested in your vision; sharing your passion and enthusiasm. Striving for design with impact that gets you to your objectives. We work with you not for you.

How we work

Survey the landscape.

It’s important to spot what’s happening on the horizon. That’s why as well as your specific project needs, we look at the wider environment, current design trends, and digital technology to inform us and help recommend the best direction for your project.

Plot a clear path.

We know the importance of proper preparation, and how a well mapped out plan can help make the journey easier for everyone. Our reliable guidance and experienced leadership helps get you safely to your destination.

Pay close attention.

You can’t always look into the distance. Sometimes you need a fresh pair of eyes to keep you and your organisation on track. Our attention to detail, and consistent application of designs, brands and strategies ensures you won’t put a foot wrong.

Be lean and nimble.

Agencies don’t have to be big and bloated. By keeping our core design and marketing team flexible and agile it allows us to assemble specialist members of the tribe as and when we need specific skills tailored to the needs of our clients.

Expect occasional detours.

We’re not surprised when the unexpected happens and the ground shifts under a design or marketing project. With years of experience in the field, we’ll always get you to where you need to go, on time and on budget.

Our commitment

We believe good design can drive positive change. That’s why we choose to work with organisations that share our values — those focused on people, community and the planet.

We’re proud to be members of CharityComms and Sustain Wales, and to have signed the Green Pledge and Equality Pledge, reflecting our commitment to ethical, inclusive and sustainable design.

As a small consultancy, we’re conscious of our impact and the influence design can have. Whether we’re shaping a brand, building a WordPress website or refining communications, we aim to create thoughtful, responsible work that helps our clients make a difference.

Looking for help with your next design adventure?​