Cardiff based Health and Care Research Wales are supported by Welsh Government to ensure that today’s scientific research makes a difference to tomorrow’s social and health care.
WHAT WE DID
Brand evolution
Brand application
Graphic design
Print
DESTINATION
We were briefed to design an appealing and accessible, bilingual report with impact, to convey the work of Wales’ health and care researchers in printed and digital formats.
JOURNEY
Our design strategy had a dual focus: to produce a report that was both informative and visually compelling, and to align its aesthetics with the brand identity.
Typography was selected for its clarity, especially important for the bilingual content. Our font choices struck a balance between professionalism and warmth.
We integrated the brand’s visual identity throughout, incorporating elements from the logotype into a graphic device that enhanced the narrative.
We started with a contemporary layout, using clean, structured design for easy navigation of complex information.
Bold brand colours highlighted key sections, providing visual relief within dense content.
IMPACT
The outcome of our design strategy was a bilingual report that highlighted the transformative impact of health and care research in Wales. Making the report appealing and accessible significantly boosted the visibility of researchers’ work, engaging a wider audience, including stakeholders and the public. Through consistent brand application across printed and digital formats, we ensured the clear and impactful conveyance of complex scientific information.
Are you looking to elevate your research or project reports with impactful design and clear, accessible communication?
To discover how we can bring your stories to life, get in touch.
