Valogen is a biotech start-up turning agri-food side-streams into high-value bioactive ingredients. Working at the intersection of sustainability, nutrition, and innovation, and backed by Innovate UK and major research programmes, they collaborate with leading institutions to develop solutions for sectors like medical, personal care, and nutrition.
WHAT WE DID
Brand development
Visual identity and guidelines
Web design
Web development
WordPress CMS
Managed hosting
DESTINATION
With a new name and a clear scientific mission, Valogen needed a credible brand identity and digital platform to support early-stage fundraising, communicate innovation to stakeholders, and signal readiness for commercial partnerships, all while building investor confidence and demonstrating capability.
JOURNEY
We started by crafting a visual identity that balances scientific precision with simplicity—built around a bold logotype and flexible brand system designed for clarity and consistency.
This was applied across key materials including business cards, digital assets, and early packaging concepts, ensuring the identity was practical, distinctive, and easy to implement.
Finally, we designed and built a custom WordPress website—lightweight, modular, and set up to grow with the business.
The WordPress website can be viewed at valogen.bio.
The Valogen logo brings together a bold ‘V’ form with a visual language inspired by crops, growth, and molecular science—capturing the company’s role at the intersection of agri-food and biotechnology.
Its upward flow and dot motif suggest both innovation and natural abundance, while the clean, modern wordmark ensures clarity and professionalism across every application.
Valogen’s identity was designed to be instantly recognisable and easy to implement across a range of applications—from business cards and merchandise to teamwear and digital assets.
The visual language is built on a flexible system of colour, type, and graphic motifs, giving the brand cohesion without limiting creativity.
It ensures Valogen can communicate with consistency and confidence as the business grows.
We designed and developed a bespoke WordPress website to clearly articulate Valogen’s mission and value in the circular bioeconomy space.
The homepage communicates their proposition at a glance, supported by concise content and purposeful visuals.
We used a clean, modular design approach to ensure the site can evolve alongside the business as it grows.
Simple navigation and clear messaging help position Valogen as a credible partner to investors, researchers, and industry stakeholders.
“Working with Design Tribe was easy, rewarding, and incredibly efficient. They guided us through a full rebrand following a change of company name — creating a distinctive new identity, and designing and building our website in WordPress. Their attention to detail and strategic approach gave us complete confidence, and laid the foundations for future growth and investment.”
Peter Leubcke & Andrew Shearer, Directors, Valogen Biosciences
IMPACT
We created a confident new brand for Valogen that reflects their mission, values and ambition, helping position them for meaningful conversations with investors, collaborators and the wider life sciences community. The clean, professional website builds on this foundation, giving them a credible platform to grow from.
If you’re a biotech start-up or early-stage life sciences company preparing for investment or commercialisation and need a trusted partner to shape and deliver your brand and digital presence, get in touch.
