JJ Investigations provides investigations and asset recovery support for individuals and organisations, helping locate, identify and recover missing assets through discreet, intelligence-led work. Trust, confidentiality and credibility are essential from the first interaction.
WHAT WE DID
Brand identity development
Brand guidelines
Graphic design
Iconography
Printed Stationery
Website Design
WordPress Development
Managed WordPress hosting
DESTINATION
JOURNEY
We began by clarifying the core brand principles: confidentiality, precision, authority and trust.
From there, we developed a visual direction that avoids the usual “private investigator” clichés focusing instead on a clean, modern identity built around strong typography, a restrained colour palette and simple, purposeful graphic elements.
The identity was then applied across key touchpoints to ensure consistency and usability, including the WordPress website, stationery suite, report templates and supporting collateral. The result is a cohesive system that helps JJ Investigations present themselves professionally in every interaction, while reinforcing the calm, confidential nature of their work.
The WordPress website can be viewed at www.jjiltd.com
A simple geometric icon, inspired by “X marks the spot”, blends target and location marker references into a discreet, modern symbol. It can sit alongside the wordmark or be used independently.
To support flexible brand use, we developed two wordmark variations for JJI and JJ Investigations. Because the abbreviated version needed to read as a single, confident unit, we avoided a “JJ + I” split and instead refined the spacing and composition so the letterforms feel consistent with the full name. A subtle detail reinforces recognition, with the electric blue dot from the icon echoed in the dot of the lowercase “i” in the full wordmark.
Stationery designed to build trust
A clean, minimal business card system that feels calm and official, using the icon, typography and restrained palette to communicate credibility at first glance.
Everyday brand touchpoints
Branded mugs show how the visual system translates beyond digital, using a contemporary “X marks the spot” marker and clean linework to suggest location, tracking and recovery.
IMPACT
The brand and WordPress website give JJ Investigations a calm, credible presence that builds trust quickly in a high-stakes, confidential sector. With a consistent visual system now in place across digital, stationery and report templates, the business can present itself professionally at every touchpoint, explain specialist asset recovery services with clarity, and scale its communications without losing discretion or control. Just as importantly, it provides a strong visual foundation for future growth, supporting new services, higher-value enquiries and ongoing marketing as the business evolves.
Would your organisation benefit from expert branding and a WordPress website designed to build trust and drive enquiries? Get in touch and we will help you create a modern brand identity plus website design and development that works across every channel.
