Sparking efficiency in digital stock control

G&R Electrical are an electrical contractor based in Wales but operating across the UK, specialising in the Smart Meter utilities sector. Despite their traditional trade – they were keen to embrace new digital technology to create an online solution to manage their stock and record engineer installation activity. WHAT WE DID Technical feasibilityUX & user […]

UK’s economic forecast for 2024 needn’t rain on design and marketing investment

Top-down view in a collage style, of people in black and white with laptops and phones, with colourful graphics and charts in between them on table top.

As we navigate through the economic landscape of 2024, the forecast predicts a modest growth of just 0.5%, marking another year of economic stagnation. However, there’s a silver lining: inflation is expected to drop and interest rates are set to decrease. A rebound in real wages, along with a recovery in consumer confidence, will be […]

Domino’s invests dough in a fresh brand bake

Domino’s 2025 brand system overview: wordmark, colour swatches, packaging range and app screens.

Sharper colour, bolder type, brighter packs and a memorable jingle. Thirteen years after its last update, Domino’s has revealed a new brand system that sharpens colour, typography and packaging, adds a playful “Dommmino’s” jingle voiced by Shaboozey, and rolls out across the US over the coming months. The company is clear about the intent: refresh […]

Why the GOV.UK rebrand backlash misses the point

Comparison of the old and new GOV.UK logos: the top version has a white crown and GOV.UK text on a black background, and the new version has the crown and GOV.UK text in white with a turquoise dot on a blue background.

The UK government spent £500k refreshing the GOV.UK brand, but critics are missing the real story. We explore what changed, why it matters, and what smaller organisations can learn. The UK Government recently rolled out a refreshed brand identity for GOV.UK — and revealed it cost £500,000. Cue the outrage. “Civil servants spend £500k on […]

Access for All: why digital accessibility matters and how to achieve it

Illustration representing digital accessibility

The number of people accessing digital content is increasing at a rapid pace. With the widespread availability of internet-connected devices such as smartphones, tablets, and laptops, more people are accessing digital content than ever before. Additionally, the COVID-19 pandemic accelerated the trend toward digital communication and online interactions, as many people have had to work, […]

Hello 2024

Hello 2024

🎉 As we bid farewell to 2023 and welcome 2024, it’s been a time for us to reflect, celebrate, and look forward with anticipation. We’ve embraced challenges as opportunities, transformed ideas into impactful designs, and continued to build relationships that go beyond mere business. Our portfolio has expanded, showcasing our dedication to innovation and creative […]